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COLOR WOW Root Cover Up

Best price: £22.41 (24% off)

The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily for perfect results in under a minute.

Product Attributes

  • Width: 2.1 inches,
  • Height: 0.6 inches,
  • Weight: 0.0 pounds,
  • Length: 4.9 inches,
  • Size: 2.1 g (Pack of 1)

Positives

Neutrals

Negatives

62.4% 12.1% 25.6%

Senti Score  [74.4%]

Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Cir..

Best price: £7.99 (20% off)

Britains #1 concealer: Meet britain's #1 concealer - the iconic product everyone is talking about. cover up dark circles, blemishes and fine lines all in one handy stick Ideal for dark circles: Targets dark circles, fine lines, redness and blemishes in one handy swipe. The smo..

Product Attributes

  • Width: 0.8 inches,
  • Height: 3.9 inches,
  • Weight: 0.0 Pounds,
  • Length: 0.8 inches,
  • Size: 6.8 ml (Pack of 1)

Positives

Neutrals

Negatives

63.7% 11.1% 25.2%

Senti Score  [74.8%]

* hover your mouse over a word to see more details

COLOR WOW Root Cover Up

excellent product product waste complete waste disappointed waste absolutely brilliant great good excellent brilliant total waste expensive useless poor amazing absolutely incredible

Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Cir..

amazing pale works perfect perfect expensive painfully obvious great really pleased complete waste total waste useless faulty good absolutely perfect disappointed best

Compare Cons

complete waste in both products

"was a complete waste of money"
99.9%

total waste in both products

"total waste of money!"
99.8%

absolutely waste in both products

"absolutely waste of £30 !"
99.7%

very disappointed in both products

"very disappointed!"
99.0%

only issue in both products

"the only issue i have is the price"
74.9%

does not work in both products

"overpriced and does not work"
69.1%

waste of money in both products

"doesn't cover roots very well waste of money"
66.7%

a very long in both products

"expensive for the amount of powder you get but does go a very long way so don't be alarmed when you first open it"
53.7%

product waste

"very disappointed with this product waste of money"
99.7%

worst thing

"the worst thing i've bought in a long time!"
99.5%

really disappointing

"really disappointing product"
99.5%

really disappointed

"really disappointed"
99.3%

apsolute disappointment

"apsolute disappointment didn't do what it advertised waste of money"
98.8%

look awful

"comes off everywhere pillowcases look awful had to wash everyday be aware do not exercise with this product on was running down my face and neck whilst on the treadmill not a good look back to eyebrow pencil for me"
93.7%

back dont waste

"00 to send it back dont waste your money buying this product never again!"
91.4%

between dying

"very good at covering grey hair in between dying"
90.9%

terrible in the platinum

"terrible in the platinum "
90.3%

absolutely useless

"absolutely useless it did not cover my roots"
88.9%

wouldnt work

"i was worried it wouldnt work or i wouldnt like it"
74.9%

unhappy customers

"stay away from this product and suppliers like this that are not prepared to refund unhappy customers with unsatisfactory products!"
74.9%

seem expensive

"lastly it may seem expensive but one item lasts me about one and a half years so it really doesn’t break the bank"
74.9%

felt awfull

"very difficult to use without making a mess felt awfull in your hair once you got it on and didn't really cover as much as it suggested it did"
74.9%

downside issues

"however i have found some downside issues: a you get itchy scalp sometimes which leads to consequent scratching by doing that the wow root cover up not only comes off and needs re applying again you also end up with black marks on your fingers and black nails!"
74.8%

retain hair

"bought for my mother who was trying to retain hair through chemo"
74.8%

became static

"i did not notice any difference even after putting so much on that my hair became static with the powder"
74.8%

expensive waste

"expensive waste of money"
74.8%

spent ages

"i spent ages trying to cover my grey roots with the blond colour"
74.5%

expensive product

"it's an expensive product which may work on grey hair but certainly not white ones"
74.4%

very expensive

"disappointed with the quality of coverage very expensive for what it is"
74.3%

negative reviews

"if you are thinking of buying this product think again and read through the negative reviews as there are quite a few saying does not cover dark hair and also other hair colours"
74.3%

produced poor cover

"i found this product produced poor cover"
74.2%

would n't work

"i think the blonde ones wouldn't work"
74.1%

unsatisfactory products

"stay away from this product and suppliers like this that are not prepared to refund unhappy customers with unsatisfactory products!"
74.1%

stained fingernails

"on pillowcases or if you run fingers through hair you'll have stained fingernails"
74.0%

absolute rubbish

"absolute rubbish don't buy it does not do anything!"
73.0%

wasted my money

"feel i have wasted my money and will not be buying again "
72.9%

covered area

"it doesn’t stain my pillows but of course stains my fingers if i rub the covered area"
72.7%

over priced

"over priced"
72.7%

itchy scalp

"however i have found some downside issues: a you get itchy scalp sometimes which leads to consequent scratching by doing that the wow root cover up not only comes off and needs re applying again you also end up with black marks on your fingers and black nails!"
72.4%

felt terribly

"didn't cover at all well my hair felt terribly dry"
72.0%

more difficult

"i have dark brown hair and get an exact match with colour wow i imagine that if you have blonde or red hair an exact match might be more difficult"
71.5%

dark blonde

"i have been looking for dark blonde for a while and could not find it locally"
70.6%

dark regrowth

"i think it would be better for dark regrowth"
70.6%

didnt cover

"didnt cover my greys that well"
69.9%

just a shame

"just a shame it costs so much as you get through it quickly"
68.7%

coverage is not too great

"maybe it's not made for afro hair textures because coverage is not too great i have got to put gel then the powder"
68.4%

money nothing

"don't waste your money nothing like the ad 😞"
68.4%

waste your money

"don't waste your money on this product"
68.1%

touch too dark

"also not a perfect match colour wise this one a touch too dark but the the alternative was too 'orange'"
67.4%

not water proof

"it is not water proof"
67.3%

unhappy with product

"very unhappy with product"
67.1%

expensive mistake

"it was an expensive mistake buy :"
66.8%

thinning gaps

"covers up the thinning gaps in my hair"
66.2%

blurred out my dark roots

"not as good as i thought it was gonna be slightly blurred out my dark roots but to no great effect"
66.1%

giving it a bad review

"i'm not saying it's bad or giving it a bad review just that i wouldn't buy again at this price"
65.9%

very nervous

"my hair is thinning on the front and makes me very nervous about my looks but since i have used this i feel more confident "
65.7%

very brassy

"the so called "blond" root cover up is actually a very brassy colour and a matt finish so it looks flat and orange"
65.4%

complete crap

"very disappointed especially as it was a lot of money for something that was complete crap!"
65.3%

reapply afterwards

"lasts between washes but it is effectively make up for your hair so of course it comes out when you wash your hair so just reapply afterwards"
64.9%

returned it for a refund

"i returned it for a refund and did not try it out"
64.7%

real problem

"i have dark hair and my grey roots are a real problem for a week or so before i am due to have my hair professionally coloured"
64.4%

only minor issue

"only minor issue is that if you happen to touch your head where it's been applied you will get it on your fingers but it does wipe wash off easily"
63.7%

just poor technique

"definitely covers my grey hair easy to apply at temples not so easy along parting but that may be just poor technique"
62.4%

blowed dried

"i got my stylist to put this one after i had been and had it blowed dried"
62.0%

terrible product

"this is a terrible product was massively disappointed with this its basically white powder thats the same powder as a eye shadow put it on ever covered up my dark roots but just went straight onto my scalp giving me a white scalp and the same dark roots such a waste of money and they are charging me £5"
61.9%

hardship to re apply

"colour wow does wash out but not a hardship to re apply"
61.6%

just how useless

"i like others do not leave reviews generally but feel i should warn people just how useless this product is"
61.4%

annoying and time

"c after a night sleep the product wears off and you need to keep re applying it around the forehead hair line and temples every morning which is annoying and time consuming "
60.7%

most annoying

"and most annoying it arrived in a huge box and the product wasn't packed well enough paper in the box but not covering product!"
60.7%

no covering capability

"it had no covering capability what so ever"
60.4%

course stains

"it doesn’t stain my pillows but of course stains my fingers if i rub the covered area"
60.2%

interim root touch

"fab great for interim root touch ups although in the interim have now discovered charles worthington loose powder see boots which is even better"
59.9%

grey but is died

"my hair is naturally brown although i'm 58 and have some grey but is died blonde"
59.1%

weird smell

"it does the job but makes head itch like crazy and has weird smell"
58.6%

could not find it locally

"i have been looking for dark blonde for a while and could not find it locally"
57.6%

dying your hair

"people need to bear in mind this is not a substitute for dying your hair it’s for roots only and of course has a matt powdery finish because it ultimately is a compact powder"
57.4%

feint hint

"i have blonde highlights and i could see a feint hint of colour on my dark blonde roots which was barely noticeable"
57.3%

dark brown

"my hair is dark brown but medium brown was the right colour for me so check in a shop before you buy and then you can buy online from then on"
57.2%

classed as faulty

"not great the supplier should return a product that does not work as to me this is classed as faulty!"
57.2%

will run out fast

"nice colour but not much pouder so you have to use it smart or it will run out fast"
57.2%

it's overpriced

"however giving it a 4 rating rather than 5 as i think it's overpriced"
57.0%

blonde is useless

"i do not know what the darker colours are like but the blonde is useless"
56.7%

blonde dry shampoo

"i would advise blonde dry shampoo instead"
56.4%

have thin hair

"i have thin hair"
56.4%

small rectangle

"the actual pigmented product is a small rectangle about the size of an eyeshadow"
56.2%

barely noticeable

"i have blonde highlights and i could see a feint hint of colour on my dark blonde roots which was barely noticeable"
55.5%

took the glare

"it took the glare away from the darker roots coming through but certainly did nothing more"
55.3%

nothing more

"it took the glare away from the darker roots coming through but certainly did nothing more"
55.1%

white not grey roots

"i bought this in the hope that it would cover my white not grey roots on my black hair"
54.9%

ginger not blonde

"doesn't work properly and what does go on appears ginger not blonde!"
54.9%

n't pay this again

"won't pay this again"
54.7%

not buy this product

"do not buy this product"
54.7%

away on her honeymoon

"my hairdresser is away on her honeymoon so can't get my hair done until she returns"
54.7%

not actually platinum

"it needs to change its name as it's selling a product what is not actually platinum"
54.7%

just a disappointing

"still it works but when you've tried the real thing it's just a disappointing result"
54.6%

does n't cover greys

"it doesn't cover greys and is expensive"
54.6%

does n't work at

"doesn't work at all"
54.6%

every 2 months instead

"expensive but not as expensive as a trip to the hairdressers i can now get away with having my roots done every 2 months instead of every month yayy!"
54.6%

does n't made it sticky

"worth the money it colours dark and grey hairs alike and doesn't made it sticky"
54.6%

smoking heavily

"eventually i just looked as though i had been smoking heavily and my scalp was yellow"
54.5%

does n't look much

"doesn't look much but it lasts for ages and saves having to do your roots so often and it only takes a few minutes to do"
54.4%

rubbish product

"what a rubbish product"
54.2%

does n't break the bank

"lastly it may seem expensive but one item lasts me about one and a half years so it really doesn’t break the bank"
54.1%

bit pricey i think

"but for the results a bit pricey i think"
54.1%

giving me a white scalp

"this is a terrible product was massively disappointed with this its basically white powder thats the same powder as a eye shadow put it on ever covered up my dark roots but just went straight onto my scalp giving me a white scalp and the same dark roots such a waste of money and they are charging me £5"
54.0%

even a little

"not even a little"
54.0%

does n't cover well

"however it's more of a sandy rather than blonde colour and doesn't cover well"
54.0%

does not work for

"well the success of the product with other people is of no relevance to me as this product does not work for me!"
53.9%

they would

"i contacted the seller to try and get a refund but they would not"
53.9%

wrath of the hairdresser

"and the wrath of the hairdresser as i undo her good work!"
53.8%

thought i had a bruise

"people thought i had a bruise"
53.7%

broken into pieces

"as it was all broken into pieces !"
53.7%

some and not others

"they should not market a product that only works for some and not others as £25 is a lot of money for a tiny amount of powder that does not do the job"
53.7%

also not natural at

"it colours the scalp also not natural at all!"
53.7%

drying so not so good

"this stuff is great but it is drying so not so good if your hair is already dry"
53.4%

everywhere pillowcases

"comes off everywhere pillowcases look awful had to wash everyday be aware do not exercise with this product on was running down my face and neck whilst on the treadmill not a good look back to eyebrow pencil for me"
53.3%

stained my hands

"stained my hands well but didn’t cover up any greys"
52.9%

previous review warning

"good tip from previous review warning of getting it on your face if you push your glasses onto your head"
52.8%

roots done bit painful

"i bought the red my hair grows very quickly and i have a bad back making having roots done bit painful at the moment"
52.8%

making a mess

"very difficult to use without making a mess felt awfull in your hair once you got it on and didn't really cover as much as it suggested it did"
52.4%

really disappointed and

"don't bother really disappointed and so expensive too"
52.1%

product and suppliers

"stay away from this product and suppliers like this that are not prepared to refund unhappy customers with unsatisfactory products!"
51.9%

leaves a trace off powder

"not happy at all leaves a trace off powder on the pillow if you don't wash it"
51.4%

totally overpriced

"totally overpriced and a waste of money"
51.4%

would not recommend

"definitely would not recommend"
50.8%

thrown mine away

"would not recommend and have thrown mine away after one use"
50.7%

been platinum blonde

"it has never been platinum blonde"
50.5%

absolutely nothing

"this product did absolutely nothing for my daughters darker roots"
50.4%

leave reviews generally

"i like others do not leave reviews generally but feel i should warn people just how useless this product is"
50.3%
...

complete waste in both products

"awful product complete waste of money"
99.9%

total waste in both products

"total waste of time and money and very infuriating"
99.8%

absolutely waste in both products

"absolutely waste of money"
99.7%

very disappointed in both products

"it is terrible dry and nothing comes out very disappointed"
99.0%

only issue in both products

"only issue is i wish the applicator was different"
74.9%

does n't work in both products

"really sad to find out it was broken and doesn’t work"
74.8%

does not work in both products

"i got this to cover up the dark circles under my eyes and it just does not work"
69.1%

waste of money in both products

"waste of money"
66.7%

painfully obvious

"this product does not blend in well with my fair skin at all and it is painfully obvious that i am wearing concealer"
100.0%

worst concealer

"got to be the worst concealer out there"
99.7%

patchy finish

"however the texture isn't as smooth as comparable drug store concealers collection seventeen l'oréal true match and i've found it tends to "pill" in warm weather leaving a patchy finish after a few hours of wear"
99.5%

really annoying

"really annoying"
98.8%

stay matte

"i have normal combo oily skin and this has sat on my face all day no cakiness no creasing set with rimmel stay matte and hasn’t lost any coverage or broke apart throughout the day"
95.5%

faulty applicator

"this may be just a faulty applicator but i didn’t continue to use after the first few goes"
94.0%

wastes product

"the product is really easy and nice to apply but i feel like the style of the applicator wastes product and the coverage isn't amazing"
90.2%

matte concealer

"i bought nars creamy matte concealer the one in the small tub and would highly recommend that instead its so good for under eye and anywhere else on the face !"
89.4%

looked terrible

"looked terrible on my under eyes"
89.4%

very tired

"so i don’t sleep well ever and recently have been looking very tired i think partly because the tan has faded now too"
89.1%

very messy

"can get messy when putting the lid on and so can get everywhere but i am a very messy person so that may just be me"
74.9%

black circles

"definitely got rid of by black circles under my eyes blend really well overall i'm happy"
74.9%

wrong shade

"apart from the fact i got the wrong shade"
74.9%

just useless

"the spongy bit at the end is just useless the shade i brought is extreamly pink i dont know anyone that wants to conceal in that colour the coverage is minimal"
74.8%

little messy

"the applicator is little messy"
74.8%

thin covers

"way too thin covers hardly anything leaves an unnatural shine sometimes making the circles appear even worse"
74.8%

more expensive

"i have been using this concealor for the past 2 years and despite investing in more expensive brands i always come back to this as it light weight easy to blend and tightens the under eye area without creasing"
74.8%

even worse

"way too thin covers hardly anything leaves an unnatural shine sometimes making the circles appear even worse"
74.8%

main gripe

"my main gripe with the product is that the tone names do not match actual skin tones"
74.8%

disappointed me greatly

"i've bought this product because of very good reviews but it disappointed me greatly"
74.7%

slightly disappointing

"this much highly rated product priced to be slightly disappointing"
74.5%

pretty useless

"the puffy applicator is pretty useless too using your finger is much better"
74.5%

only problem

"the only problem m i had was the applicator i found this difficult to use"
74.5%

hides circles

"concealer that hides circles without looking heavy"
74.4%

faulty product

"i was sent a faulty product"
74.4%

every flaw

"hides every flaw"
73.8%

totally wrong

"got a totally wrong shade delivered"
73.4%

dark circles

"anyway i’ve been battling the dark circles for a while but this is by far the best concealer i’ve ever used and such a good price!"
73.4%

broke apart

"i have normal combo oily skin and this has sat on my face all day no cakiness no creasing set with rimmel stay matte and hasn’t lost any coverage or broke apart throughout the day"
73.4%

white sponge

"just a dry white sponge"
72.9%

expensive drop

"can't say if the concealer works never got to use an expensive drop!"
72.1%

late december january

"i bought this is late december january and have only just opened it in feb as still had some in my other one it's usually fine but this one isnt working there is no liquid coming out its completely dry unfortunately i have missed the return window!"
72.0%

very sticky

"coverage is okay but the consistency is very sticky which results in the undereyes looking very caked and as though it hasn’t been blended properly"
71.8%

hard circles

"did the job hiding my hard circles and applys heavy so be careful"
71.8%

funeral parlours

"maybe its better for use in funeral parlours but for the living it's definitely a big no!"
71.5%

shade ivory

"i’ve bought this for a few years in the shade ivory"
71.2%

every blemish

"hides every blemish u need it to i really like this product"
69.1%

little sponge

"i was not disappointed it's easy to apply by twisting the top and using the little sponge at the top to apply"
69.1%

little arrows

"comes with no instructions well you shouldn't need any should you but this thing is not easy to figure out how to get the liquid into the sponge because although it has tiny little arrows around the neck you have to turn this forever to get anything i mean in excess of twenty twenty five times and that makes you think either that you aren't doing it right or that there is something wrong with it"
69.1%

cheap concealers

"i wasn't expecting amazing things considering the price but there are definitely better cheap concealers out there rimmel hide the blemish concealer stick collection lasting perfection ultimate wear concealer "
68.7%

return window

"i bought this is late december january and have only just opened it in feb as still had some in my other one it's usually fine but this one isnt working there is no liquid coming out its completely dry unfortunately i have missed the return window!"
68.5%

never cakes

"never cakes"
68.3%

threw it away

"it was claggy and looked yellow on my skin i threw it away"
67.6%

much packaging

"great product but too much packaging"
67.1%

n't work full stop

"the first one i ordered didn’t work full stop"
67.0%

wrong with

"comes with no instructions well you shouldn't need any should you but this thing is not easy to figure out how to get the liquid into the sponge because although it has tiny little arrows around the neck you have to turn this forever to get anything i mean in excess of twenty twenty five times and that makes you think either that you aren't doing it right or that there is something wrong with it"
67.0%

much for younger skin

"creases too much for younger skin only"
67.0%

not full coverage

"the concealer is not full coverage"
67.0%

dry thick and chalky

"goes on too dry thick and chalky"
66.6%

totally useless

"amazon sent me a replacement which i used all of about 2 3 times before the sponge applicator fell off rendering the product totally useless!"
65.8%

much money

"i spent too much money trying all concealers on the market and always go back to this!"
65.7%

olive skinned

"i am olive skinned and got the caramel"
65.2%

nothing is coming

"i’ve been twisting the cap to release the concealer but nothing is coming out"
64.8%

gave up the ghost

"i bought it in january and only recently opened it when my previous one gave up the ghost so it's too late for me to return it"
64.7%

unless you put loads

"it doesn't sit in fine lines unless you put loads on"
64.7%

does n't cover them

"i have dark marks under my eyes following rhinoplasty and unfortunately it doesn't cover them"
64.3%

dont stock

"i love this product and often find it difficult to get the right shade in the shops as they dont stock it"
63.6%

just unlucky

"i was maybe just unlucky but please check it's releasing product sooner rather than later :"
62.1%

disguise it a little

"this is surprisingly good with my skin tone my daughter tried it who's very pale and it was to much for her it was orangey and didn't blend properly but for me it really good don't need a lot to make a difference i sleep terribly so have terrible black eyes and this really does help disguise it a little"
61.9%

streaky finish

"it give a streaky finish and didn’t last long before looking flaky"
61.7%

does n't so well

"foam brush doesn’t so well in helping to even it out and best to wash after each use"
61.6%

empty 0 10 dont

"bottle appears empty 0 10 dont buy"
61.2%

applys heavy

"did the job hiding my hard circles and applys heavy so be careful"
61.0%

ripped off the sponge

"finally i ripped off the sponge and saw all the fluid on the tip which had failed to seep onto the sponge"
60.4%

soft tissue

"it wasn’t until later on that i had realised that the few tears that had trickled down & subsequently had been gently patted with a soft tissue had wiped away the concealer completely"
60.2%

does crease

"it does crease after a full day of wear but for the price i can't complain and the tube lasts a while"
60.1%

colour imperfections

"it covers any colour imperfections blends easily and doesn't create any texture on your skin"
59.8%

does n't reach

"the applicator is a bit odd but i looooove how the bottle works so you get every last bit of the product unlike some concealers with a wand where product builds up in the areas the wand doesn’t reach"
59.8%

darker shade

"i sometimes mix a little of the darker shade in and that works well too"
59.2%

occasional breakout

"i also started using it on redness and the occasional breakout"
58.7%

pale as usual

"the only thing stopping me from giving it 5 5 is that's it's a bit too dark it works now that it's summer and i'm not as pale as usual but it does look better after a couple of minutes on the skin"
58.6%

watery and not great

"watery and not great coverage i’m 30 so no wrinkles as such yet but this would not help with wrinklier skin for coverage😂no way"
58.3%

hides my redness

"also hides my redness"
57.9%

some kind of fake

"went to a drug store and this is literally the same thing i was expecting some kind of fake or a problem but its as good as but without the fuel spent!"
57.2%

n't last long

"it didn’t last long"
56.8%

fine lines too much

"does not work under my eyes sits into the fine lines too much"
56.6%

product is faulty

"the product is faulty"
56.4%

dark but not orange

"i went one darker with the tan shade but it is very orange unfortunately my skin is dark but not orange"
56.4%

have problems

"lovely better than nothing but i always have problems with the bottle the sponge comes off the products get sticky"
56.4%

more dry skin

"the formula is for those for more dry skin and makes those with normal to oily skin look more shiny"
56.2%

thick but doesnt

"plus it is thick but doesnt feels like it i mean nice consistency concealer it is"
56.1%

with no luck

"tried twisting and pressing with no luck"
56.1%

break out i hate

"flaky skin dry makes me break out i hate it"
55.4%

where the problem

"i have oily skin maybe that's where the problem is"
55.2%

might as well

"i’m more of a full coverage person myself so when i put my makeup on with this i might as well not have used the concealer"
55.2%

was slowly bankrupting

"i use this product daily and at £8 ish rrp it was slowly bankrupting me"
55.2%

such a disappointment

"such a disappointment"
54.9%

have dry skin

"i have really dry skin and i find that this product enhances my dry patches and make my skin dryer so if you have dry skin i wouldn't recommend this product from personal experience"
54.9%

really dry skin

"i have really dry skin and i find that this product enhances my dry patches and make my skin dryer so if you have dry skin i wouldn't recommend this product from personal experience"
54.7%

would not buy again

"would not buy again"
54.7%

does not look caked

"i did not find it too creamy as i read on some reviews and therefore works well as it does not look caked on"
54.7%

n't work the product

"didn’t work the product won’t come out when twisted"
54.7%

frustrated with it

"i can't send it back now because i got so frustrated with it i broke the top off"
54.7%

does n't look cakey

"very good concealer doesn't make my under eyes look dry and doesn't look cakey"
54.7%

who's very pale

"this is surprisingly good with my skin tone my daughter tried it who's very pale and it was to much for her it was orangey and didn't blend properly but for me it really good don't need a lot to make a difference i sleep terribly so have terrible black eyes and this really does help disguise it a little"
54.6%

does n't conceal and

"it doesn’t conceal and i cannot see what is actually coming out of the sponge at the end of the tube!"
54.6%

n't sleep well ever

"so i don’t sleep well ever and recently have been looking very tired i think partly because the tan has faded now too"
54.6%

feels a bit greasy

"it’s also not staying on my skin it feels a bit greasy"
54.4%

what dark circles

"what dark circles"
54.2%

skin dry makes

"flaky skin dry makes me break out i hate it"
54.1%

much colour

"too much colour for my skin was hoping it would be lighter as i always struggle good coverage though"
54.1%

almost no sponge

"snapped on the first use and there is almost no sponge on the tip at all and now i have a full tube of concealer i cannot use!"
54.0%

goes a very long

"a little goes a very long way"
53.7%

n't doing it right

"comes with no instructions well you shouldn't need any should you but this thing is not easy to figure out how to get the liquid into the sponge because although it has tiny little arrows around the neck you have to turn this forever to get anything i mean in excess of twenty twenty five times and that makes you think either that you aren't doing it right or that there is something wrong with it"
53.3%

does n't go on easily

"this product doesn’t go on easily and it feels quite thick and caked"
53.3%

applicator let's

"i think i pretty much love everything about this concealer from the colour matching to the coverage all the way to the time it lasts and even the applicator let's not get too excited there i do often blend it with the makeup brush though but it's still good for on the go situations "
53.0%

mine is broken

"i don't understand if it works strangely or if mine is broken"
52.9%

struggling with

"launched it in the bin after struggling with it!"
52.8%

patches as well

"but it doesn't cover red patches as well and it's fairly oily"
52.8%

n't be getting again

"so unless they come out with lighter shades won’t be getting again"
52.6%

sure about the packaging

"seems okay not sure about the packaging as it looks a little different to the advertised product"
52.6%

came faulty

"product came faulty as applicator did not work however amazon fully refunded i am very pale and this comes off far too yellow for me"
52.4%

will go to waste

"consequently i feel a lot of this will go to waste"
52.1%

definitely is not nude

"shade definitely is not nude!"
52.1%

terrible black eyes

"this is surprisingly good with my skin tone my daughter tried it who's very pale and it was to much for her it was orangey and didn't blend properly but for me it really good don't need a lot to make a difference i sleep terribly so have terrible black eyes and this really does help disguise it a little"
52.0%

a waste of money

"i didnt like this maybelline eraser eye concealer i won't be buying again not a nice consistency its a waste of money"
51.6%

dull under

"i do like this concealer but i do feel that for asian skin you need an orange undertone or it looks a bit dull under eye"
51.5%

extreamly pink i dont

"the spongy bit at the end is just useless the shade i brought is extreamly pink i dont know anyone that wants to conceal in that colour the coverage is minimal"
51.2%

have a problem

"i have a problem with most concealers settling i to wrinkles"
50.7%

heavy for under the eyes

"anyway this product is way too heavy for under the eyes or anywhere else on the face!"
50.1%
...

Compare Pros

excellent product in both products

"excellent product!"
100.0%

brilliant product in both products

"brilliant product!"
99.9%

highly recommend in both products

"highly recommend"
99.6%

best thing in both products

"best thing i've found for roots highly reccommend"
99.6%

really good in both products

"really good coverage"
99.3%

amazing product in both products

"amazing product the one beauty product i would not be without"
98.5%

good colour in both products

"good colour reasonably easy to use just get a little getting her to"
96.3%

love love love in both products

"love love love easy to apply great colour match"
93.1%

brilliant coverage in both products

"best product on the market it's so easy to use and gives brilliant coverage then washes out when you shampoo your hair it gives me an extra 2 weeks before i need to visit the hairdressers"
92.7%

very effective in both products

"very easy to apply and very effective"
91.8%

good coverage in both products

"easy to use and gives good coverage"
75.0%

works well in both products

"it's fab and really works well"
75.0%

good price in both products

"fast delivery very happy with product good price"
75.0%

great value in both products

"looks so natural and just perfect and will last forever so great value"
74.9%

really well in both products

"great product was jubious about how well it would work but to my surprise it works really well"
74.9%

fast delivery in both products

"fantastic product with a fast delivery"
74.9%

very quickly in both products

"my hair grows very quickly and i usually have to go to the hairdressers every three weeks"
74.8%

very quick in both products

"delivery was very quick"
74.7%

perfect match in both products

"i ordered the dark brown and it was a perfect match for my hair colour"
74.7%

excellent value in both products

"excellent value arrived on time as advised"
74.4%

works wonders in both products

"works wonders and washes out easily"
74.4%

pretty well in both products

"i wash my hair every few days and it lasts pretty well in between"
74.4%

very happy in both products

"i am very happy with this it saves on hairdresser bills just because the roots are showing through"
74.0%

right colour in both products

"just be careful to buy the right colour"
73.9%

great coverage in both products

"rightly called wow easy to use no mess covers the re growth and gives great coverage in between colour appointments"
73.7%

good product in both products

"good product"
73.7%

fantastic product in both products

"fantastic product"
73.4%

good quality in both products

"lovely palette great brush good quality"
73.3%

lasts ages in both products

"lasts ages so is very good value"
72.8%

highly recommended in both products

"highly recommended"
72.6%

would recommend in both products

"would recommend"
72.4%

much better in both products

"worth paying the extra as it works so much better than cheaper alternatives"
71.9%

great cover in both products

"does what it says great cover up for when those pesky greys come through!"
71.8%

recommend this in both products

"would recommend this to anyone"
70.9%

natural colour in both products

"however it does soften the contrast of the highlights and natural colour and makes your roots look less obvious although this takes a lot of product and makes your roots look slightly dusty"
70.3%

recommended this in both products

"i was recommended this by a friend and it really does work"
68.6%

easy to apply in both products

"so easy to apply too"
66.0%

pleased with in both products

"it was a xmas present and the wife received it and was very pleased with it"
65.8%

pleased with this in both products

"pleased with this it does what it says and easy to use"
65.8%

very good value in both products

"lasts ages so is very good value"
65.2%

really works in both products

"it really works!"
64.7%

really great in both products

"really great product does what it says and worth every penny"
64.2%

happy customer in both products

"happy customer :"
59.8%

absolutely brilliant

"absolutely brilliant and so easy to use"
100.0%

absolutely incredible

"ok so it's not as amazing as actually getting your colour done but seriously for a quick fix for a night out it's absolutely incredible!"
100.0%

brilliant stuff

"brilliant stuff"
100.0%

works brilliantly

"works brilliantly"
100.0%

stunning product

"stunning product"
99.9%

quite good

"quite good colour match and easy to use but it needs to be done each day"
99.9%

perfect timing

"which is perfect timing as i'm off out on my hen do tomorrow and my roots looking ruddy awful"
99.9%

maybe excellent

"great or maybe excellent !"
99.5%

extremely good

"the cover is extremely good and i find it to be sweat and rain proof"
99.4%

great thing

"this is a great thing to have so you can at least avoid looking like a badger until your next hair dye appointment swings round"
99.3%

nearly good

"i can go from 65 years old with grey sides to 45 with wow well nearly good stuff"
98.8%

works perfectly

"works perfectly"
98.6%

very natural

"great product looks very natural"
96.8%

really pleased and

"and solves the 'in between' roots colouring really pleased and so easy to use"
93.1%

product is amazing

"i never have the time to write reviews but this product is amazing"
92.0%

buys you more time

"certainly buys you more time until your next visit to the hairdressers"
92.0%

brilliant root coverage

"brilliant root coverage"
91.9%

highly reccommend

"best thing i've found for roots highly reccommend"
91.6%

fantastic produced

"this is a fantastic produced"
91.0%

excellent coverage

"excellent coverage"
89.7%

product is great

"this product is great"
89.3%

does a good

"lasts for ages and does a good job"
89.3%

just brilliant

"just brilliant"
88.5%

blended perfectly

"by using light brown on my roots first and then blending in the blond i find that my roots are blended perfectly"
88.5%

really happy

"not sure bought for the wife but she seemed really happy"
88.4%

look great

"look great!"
75.0%

looks amazing

"i have been considering buying this for some time and have watched lots of you tube videos where it looks amazing!"
75.0%

fits easily

"neat slim box fits easily in make up bag handbag with a mirror in the lid for quick touch ups and as it looks like an eye shadow no one will know you are secretly colouring your hair!"
75.0%

satisfied customer

"from satisfied customer"
75.0%

looks flawless

"the product works very well to cover my greys looks flawless if i do it carefully although does make your hair a little powdery textured"
75.0%

decent coverage

"i found this product time consuming to apply and although it eventually gave a decent coverage it was not as good as using a brown coloured dry shampoo"
75.0%

really easy

"it comes with a dual size applicator the coverage is great and blending really easy"
74.9%

speedy delivery

"speedy delivery"
74.9%

perfect tides

"perfect tides me over perfectly until my next appointment to have roots done!"
74.9%

looks great

"i get this for my mum she absolutely swears by it looks great and lasts between each wash"
74.8%

good brush

"good brush"
74.7%

highlighted look

"we have just spent an hour doing each other's roots and used tons of the product and we are both really dissapointed with the cover it clumps on gel or hairspray so you ideally need freshly washed hair and the cover isn't good enough to match highlights it simply doesn't create a highlighted look as it shows on the you tube video"
74.6%

life saver

"life saver to disguise scalp when diagnosed with alopecia"
74.6%

fantastic item

"probably a fantastic item but colour was way too dark not as expected"
74.5%

just perfect

"looks so natural and just perfect and will last forever so great value"
74.5%

good enough

"we have just spent an hour doing each other's roots and used tons of the product and we are both really dissapointed with the cover it clumps on gel or hairspray so you ideally need freshly washed hair and the cover isn't good enough to match highlights it simply doesn't create a highlighted look as it shows on the you tube video"
74.5%

platinum colour

"i purchased the platinum colour as myself and my daughter both have platinum highlights with medium light brown roots mine with a slight bit of grey"
74.4%

extremely easy

"i like this product as it seems to work and is extremely easy but only three starts because wow is it overpriced for what it is"
74.4%

grey completely

"it covers up my grey completely"
74.4%

will probably

"with this i will probably go every four weeks or even five"
74.4%

nice compact

"nice compact"
74.4%

prefer this

"prefer this to the spray"
74.3%

doesnt harm

"doesnt harm your hair scalp like some products"
74.3%

excellent discovery

"an excellent discovery!"
74.2%

takes seconds

"and takes seconds to do and really does the job!"
74.2%

more realistic

"i got two colours of blonde for a more realistic look"
74.1%

great concept

"great concept but didn't fully cover my grey hair"
74.1%

quick no fuss

"great product quick no fuss and easy to carry around in your bag a real must have!"
74.1%

reputation saver

"reputation saver!"
74.1%

quick and easy

"it is so quick and easy to use doesn't come off on the pillow or clothes"
74.0%

brilliant addition

"this product is a brilliant addition to my daily routine"
73.9%

works better

"the dark one to cover grey probably works better"
73.8%

received well

"received well"
73.8%

times better

"100 times better than i thought will def recomend and i will be re purchasing wen run out"
73.8%

totally exceeded

"totally exceeded my expectations"
73.7%

hairdressing appointment

"this product is fantastic great for hiding the greys whilst you wait for your next hairdressing appointment and soooo easy"
73.7%

good results

"good results can used to cover roots when you haven't managed to get to the hairdressers"
73.6%

natural effect

"with the brush you have easy precise control to get just the right natural effect"
73.5%

spray colours

"much better than spray colours i've tried"
73.5%

cheaper products

"there are cheaper products on the market sprays that go everywhere but this is the best one to date"
73.5%

staying power

"easy to apply and it does a great job and staying power is excellent"
73.4%

looked perfect

"my highlights need doin so this looked perfect"
73.4%

please help

"love this product it's brilliant i sent 2 of these back as i ordered 3 by mistake have sent 2 back but only got payment back for one please help"
73.4%

increasing sprinklings

"i have an increasing sprinklings of grey hairs which appear a few weeks before my hair is due to be coloured"
73.4%

tube videos

"i have been considering buying this for some time and have watched lots of you tube videos where it looks amazing!"
73.4%

less expensive

"have been using this for a while now would definitely recommend it quick delivery great product would be nice if it was a bit less expensive"
73.3%

extra time

"definitely gives you that extra time between root tints"
73.2%

even better

"even better it can also be used to 'fill in' thin patches of hair by applying it to the scalp"
73.2%

perfect results

"so easy to use and perfect results"
73.1%

blond highlighter

"the perfect blond highlighter when in between salon visits"
72.8%

more bearable

"does the job well and makes waiting for having roots done more bearable"
72.8%

beauty product

"amazing product the one beauty product i would not be without"
72.8%

thus product

"very pleased with thus product"
72.7%

precise control

"with the brush you have easy precise control to get just the right natural effect"
72.7%

amazing stuff

"amazing stuff!"
72.6%

more effective

"root cover spray versions cheaper and more effective"
72.6%

neat beard

"i'm a bloke with short hair and neat beard which i colour with just for men"
72.5%

perfect thing

"perfect thing i will continue buying it "
72.1%

perfect covers

"perfect covers my roots lasts about 3 days"
72.0%

quite well

"wasn't sure of the colour match but when i opened it but it blended in quite well"
71.8%

soooo easy

"this product is fantastic great for hiding the greys whilst you wait for your next hairdressing appointment and soooo easy"
71.8%

keep growing

"love this as a short term fix whilst i'm pregnant it goes on easily and stays on covers my grey hairs that keep growing !"
71.7%

grey hairs

"love this as a short term fix whilst i'm pregnant it goes on easily and stays on covers my grey hairs that keep growing !"
71.6%

appointment swings

"this is a great thing to have so you can at least avoid looking like a badger until your next hair dye appointment swings round"
71.5%

beats them

"have tried everything over the years and this beats them all"
70.7%

work better

"it may work better in light coloured hair but i purchased the dark brown and it covers nothing"
70.6%

between colour

"love this banishes the grey and i can get another month between colour"
70.3%

continue buying

"perfect thing i will continue buying it "
69.9%

spray versions

"root cover spray versions cheaper and more effective"
69.3%

excellent item

"excellent item amazing"
69.3%

happy withit

"i would recommend it and buy again 😃happy with priduct it came well packaged yes i'm happy withit !"
68.7%

covers regrowth perfectly

"excellent product covers regrowth perfectly"
68.7%

worth the money

"my wife says it saves her a fortune in having her hair done so often great product worth the money"
68.4%

touching up grey roots

"excellent for touching up grey roots during the few weeks before going to hairdresser for colour"
67.4%

really does work

"i was recommended this by a friend and it really does work"
67.4%

colour is fading

"color wow is absolutely brilliant for a fast easy touch up where the colour is fading"
67.0%

apply well

"needs a little practice to apply well"
66.8%

natural hair colour

"after years of colouring my hair i've finally got my natural hair colour back after going on holiday my front pieces of hair bleached in the sun making me look bald at the front parting"
66.7%

with hair colour

"blends in well with hair colour"
66.6%

grey showing

"am paranoid about the grey showing and this does the job inbetween appointments!"
66.4%

much quicker

"a spray would be much quicker and easier which is what i then bought my wife speaking!"
66.2%

bathroom cabinet

"everyone who colours their hair should have this in their bathroom cabinet"
66.1%

forehead thats

"i got caught in downpour and it didnt run l use it for area across forehead thats where roots are going grey "
66.1%

realy good

"realy good coversge"
66.0%

lasts for months

"the palette lasts for months"
65.9%

delighted with

"this amazingly works my partner is delighted with it she can now go another couple of weeks before she has to use a colour"
65.8%

matched the shade

"the assistant matched the shade to my hair"
65.8%

lasts a few days

"good temporary cover which lasts a few days at a time between applications"
65.4%

need touching

"my hairdresser recommended this product to me as she was going on holiday around about the time my roots would need touching up"
65.3%

long lasting

"great product easy to apply long lasting"
64.7%

easy to use and apply

"easy to use and apply"
64.6%

glad i bought

"glad i bought it"
64.5%

extremely well

"worked extremely well 😊"
64.4%

apply washes

"very easy to apply washes off with shampoo"
64.3%

like cheaper ones

"like cheaper ones do"
64.1%

colouring and it lasts

"brilliant product great for touching up roots in between colouring and it lasts until you wash your hair"
63.6%

says and easy to

"pleased with this it does what it says and easy to use"
63.6%

very easy to

"very easy to use and looks so natural"
63.4%

does the job well

"does the job well"
63.3%

expsensive but very good

"expsensive but very good"
63.1%

fast easy touch

"color wow is absolutely brilliant for a fast easy touch up where the colour is fading"
62.6%

very good product

"very good product"
62.6%

apply but worthwhile

"it takes time to apply but worthwhile!"
62.5%

very highly recomended

"very highly recomended"
62.4%

little practice

"needs a little practice to apply well"
62.4%

works very well

"works very well"
62.3%

delighted with purchase

"delighted with purchase"
62.3%

good product tides

"a very very good product tides me over between hair appointments and lasts for ages"
62.2%

fantastic great

"this product is fantastic great for hiding the greys whilst you wait for your next hairdressing appointment and soooo easy"
62.2%

will definetly buy again

"will definetly buy again"
62.2%

will def recomend and

"100 times better than i thought will def recomend and i will be re purchasing wen run out"
62.2%

bits around the hairline

"easy to apply only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline also used it on my eyebrows !"
62.0%

great stuff

"this is great stuff"
61.8%

received today

"received today two days early from estimated time"
61.8%

great colour match

"love love love easy to apply great colour match"
61.8%

great as a quick

"this is great as a quick fix "
61.6%

done properly

"there till you have time to have your roots done properly"
61.4%

great little product

"a great little product"
61.2%

naturally blonde

"i have naturally blonde hair which i dye red and i have tried a lot of different root touch ups but this one really works"
61.1%

good and value for money

"very good and value for money"
61.1%

definitely does

"it definitely does"
60.6%

great for cover

"but have a busy work and family to fit in so this is great for cover ups"
60.5%

grey roots fantastic

"covered up grey roots fantastic!"
60.5%

apply this

"it's just like applying foundation powder but for your hair it really sticks to the hair and doesent get every where i find when i apply this thoroughly it looks like i've just had my roots done at a salon!"
60.3%

wife loves

"actually my wife loves it"
60.3%

happy with

"i am happy with it!"
60.3%

absolutely fab product

"absolutely fab product"
60.3%

fab idea love

"what a fab idea love this product and will use it forever covers really well"
60.2%

lasts about 3 days

"perfect covers my roots lasts about 3 days"
60.0%

color wow colour's

"color wow colour's the scalp instead of the grey hair"
60.0%

carry around

"great product quick no fuss and easy to carry around in your bag a real must have!"
60.0%

well good calue

"easy to use and works well good calue"
59.9%

best i have used

"best i have used"
59.7%

well and stays all

"covers well and stays all day"
59.7%

coverage superb

"coverage superb and stays put"
59.6%

blending in the blond

"by using light brown on my roots first and then blending in the blond i find that my roots are blended perfectly"
59.6%

thought it was fantastic

"my sister who has dark hair had bout the root colour for her colour of hair and thought it was fantastic"
59.6%

ideal in between

"ideal in between"
59.4%

look instantly

"nice eye shadow type applicator easy to put on the grey roots that show and now i look instantly younger"
59.3%

really does the

"and takes seconds to do and really does the job!"
59.3%

love this product

"excellent product works just as described no more grey roots in between visits to the hairdressers will definitely save money on root touch ups love this product would recommend it and i will be buying it again"
59.3%

grey and easier

"still does manage to cover my grey and easier to carry around just pop in your make up bag"
59.2%

roots done best

"great for me when waiting to get my roots done best ever"
59.0%

with delivery

"no problems with delivery"
58.9%

good and lasting

"very good and lasting coverage it stays on until the next time you wash your hair"
58.9%

best friend

"my new best friend"
58.9%

covering my grey roots

"love this product does a fab job of covering my grey roots in between hairdresser visits"
58.8%

amazing coverage

"amazing coverage "
58.6%
...

really pleased in both products

"really pleased"
100.0%

works perfect in both products

"love this product i am a 50 year old lady with normal skin not combination dry or oily and it works perfect it blends it lovely"
100.0%

excellent product in both products

"omg this is excellent product finally found the best concealer"
100.0%

brilliant product in both products

"brilliant product and good value on amazon"
99.9%

highly recommend in both products

"would highly recommend!"
99.6%

really good in both products

"really good complexion good coverage"
99.3%

amazing product in both products

"good price and amazing product highly recommend"
98.5%

good colour in both products

"goes on nicely and a good colour"
96.3%

love love love in both products

"love love love this product"
93.1%

brilliant coverage in both products

"brilliant coverage"
92.7%

very effective in both products

"it is a very effective concealer"
91.8%

good coverage in both products

"love this good coverage and would buy again"
75.0%

works well in both products

"had seen this on shelves in shops for years and didn't bother trying it but wish i had now as this concealer is brilliant it works well for acne scarring and dark circles"
75.0%

good price in both products

"all in all a good price for a good product"
75.0%

great value in both products

"easy to use and great value"
74.9%

really well in both products

"perfect concealer covers the darker area of skin under my eyes really well"
74.9%

fast delivery in both products

"super fast delivery"
74.9%

very quickly in both products

"arrived very quickly like i hoped it would"
74.8%

perfect match in both products

"its a perfect match to my skin tone"
74.7%

excellent value in both products

"excellent value for money"
74.4%

works wonder in both products

"this concealer works wonder"
74.4%

works wonders in both products

"i am an asain of fair complexion and it works wonders in the colour light"
74.4%

pretty well in both products

"seems a nice product has definitely pretty well covered the dark circles under my eyes"
74.4%

good value in both products

"good value for money"
74.3%

happy customer in both products

"happy customer"
74.1%

very happy in both products

"i am very happy with this product"
74.0%

right colour in both products

"as long as you choose the right colour for your complexion"
73.9%

great coverage in both products

"great coverage and i use it for a quick school run face blending with a brush"
73.7%

good product in both products

"good product"
73.7%

fantastic product in both products

"fantastic product will buy again"
73.4%

good quality in both products

"good quality and texture of the product itself though and would probably work well on mild dark circles"
73.3%

lasts ages in both products

"does wonders for under eye circles does not crease and lasts ages"
72.8%

highly recommended in both products

"great product colour match was good very lightweight doesn't feel like i have any concealer on highly recommended"
72.6%

would recommend in both products

"i would recommend!"
72.4%

much better in both products

"it was recommended by a friend and is much better than the other much more expensive one i use!"
71.9%

recommend this in both products

"i recommend this it does what it says"
70.9%

natural colour in both products

"reasonably good natural colour and no interference with sensitive skin"
70.3%

recommended this in both products

"i was desperate to conceal the dark circles under my eyes & a friend recommended this"
68.6%

pleased with this in both products

"my item arrived quickly and packaged well so was pleased with this"
65.8%

very good value in both products

"very good value for money"
65.2%

easy to apply in both products

"great coverage concealer easy to apply"
64.8%

really works in both products

"brightened really works!"
64.7%

really great in both products

"really great concealer"
64.2%

absolutely perfect

"this concealer is absolutely perfect!"
100.0%

ultimate perfect

"without a drop of exaggeration i promise you it is the ultimate perfect make up weapon"
100.0%

very pleased

"great coverage tone very pleased"
100.0%

great bargain

"very easy to use good coverage price reasonable great bargain"
100.0%

excellent concealer

"excellent concealer!"
100.0%

favourite works

"used by beauty bloggers cult favourite works great for coverage"
99.9%

amazing brightens

"it's amazing brightens any areas of discoloration and dark under eyes hides eye bags as if by magic and covers up any spots and pimples perfectly"
99.7%

quite fair

"im quite fair skinned so bought the light one & have to say it so easy to apply & has great results"
99.6%

favourite youtubers

"i’ve been using nars radiant creamy concealer for ages and thought i’d give the a go as it was recommended by a few of my favourite youtubers"
99.3%

best results

"easy to apply best results came from blending with a foundation brush "
99.3%

favourite product

"my favourite product makes my eyes look vibrant"
98.3%

great consistency

"great consistency with nice coverage to hide my baggy eyes"
98.2%

great results

"im quite fair skinned so bought the light one & have to say it so easy to apply & has great results"
97.6%

nice applicator

"nice applicator with it gives a lighter distribution than the other liquid concealer types"
95.9%

presented well

"presented well"
94.3%

colour is perfect

"i used the 'light' shade i have fairly light skin but not ghostly white and this colour is perfect"
93.1%

bright and fresh

"this is honestly great and it gets rid of my horrible eye bags making my under eyes look bright and fresh"
93.0%

love love this

"i love love this"
92.7%

excellent match

"excellent match"
92.4%

really inexpensive

"the only downside is it makes my mascara smudge i can't wear waterproof as make up remover for waterproof mascara makes my eyes stream so i will invest in some fixing powder to stop that but it blends perfectly goes brilliantly under or over liquid foundation and really inexpensive"
91.7%

natural and fit perfect

"super natural and fit perfect with my skin tone"
90.9%

sits perfectly

"easy to blend and eyeshadow sits perfectly"
90.4%

absolutely love this

"i absolutely love this!"
90.4%

perfect just

"my all time fave concealer better then big brands i highly recommend the applicatior is perfect just apply and blend with finger tips hides bags and blemishes well even use as a hi lighter"
90.3%

lovely colour

"lovely colour easy to apply & looks great on"
90.3%

perfect breeding ground

"loved the colour and consistency unfortunately the sponge is the perfect breeding ground for bacteria and so causes lots of spots and outbreaks"
90.2%

pimples perfectly

"it's amazing brightens any areas of discoloration and dark under eyes hides eye bags as if by magic and covers up any spots and pimples perfectly"
89.8%

great better

"great better than more expensive alternatives"
89.6%

honestly great

"this is honestly great and it gets rid of my horrible eye bags making my under eyes look bright and fresh"
88.9%

lovely concealers

"for the prices these are lovely concealers!"
88.9%

stuff is amazing

"this stuff is amazing!"
88.9%

good brightens

"it’s good brightens any areas of discoloration and dark under eyes it also hides pimples and your eye bags and it just blends so easily giving your skin a brightened glow"
88.8%

fits be perfectly

"i use it for under eye concealer eyebrow shaping fits be perfectly"
88.6%

love it perfect

"love it perfect"
88.5%

super pale

"i ordered this thinking it would be super pale and perfect for my skin type considering i got the lightest shade this concealer is so orange and isn't really full coverage either"
88.5%

absolute bargain

"absolute bargain!"
88.4%

great conceler

"great conceler brightens areas last lovely to use as sponge is so soft"
88.0%

great corrective

"great corrective!"
88.0%

reasonably good

"reasonably good natural colour and no interference with sensitive skin"
75.0%

nice coverage

"great consistency with nice coverage to hide my baggy eyes"
75.0%

gentle coverage

"a delight to use with the sponge applicator and perfect gentle coverage!"
75.0%

works nicely

"i'm not a big makeup guru but this works nicely for me without having to watch tutorials"
75.0%

great price

"it feels great on my skin it’s not too cakey and it’s at a great price"
75.0%

easy blending

"so getting this texture lightness and easy blending at this price £7 is amazing"
75.0%

helpful button

"if you find my review helpful then please click helpful button below as i write clear concise reviews to help people to make a decision"
74.9%

good reviews

"i bought this concealer having read lots of good reviews"
74.9%

nice effect

"easy to use easy to spread and has a nice effect"
74.9%

nice shade

"it is a nice shade and covers well without any smell"
74.9%

elite brands

"very good for a cheaper branded cosmetic better than some so called elite brands would recommend"
74.9%

quality coverage

"lasted well with good quality coverage"
74.9%

very economical

"it's very easy to apply and you really only need to use a very small amount so it's very economical too"
74.9%

coverage price

"very easy to use good coverage price reasonable great bargain"
74.9%

easily good

"will definitely start using this all the time now good coverage & goes on really easily good shade tone for my skin"
74.8%

waterproof mascara

"the only downside is it makes my mascara smudge i can't wear waterproof as make up remover for waterproof mascara makes my eyes stream so i will invest in some fixing powder to stop that but it blends perfectly goes brilliantly under or over liquid foundation and really inexpensive"
74.8%

feels great

"it feels great on my skin it’s not too cakey and it’s at a great price"
74.8%

perfect shade

"their colour range is amazing and don’t have to mix two to get the perfect shade as i have a darker skin tone some are always to light or dark"
74.8%

concise reviews

"if you find my review helpful then please click helpful button below as i write clear concise reviews to help people to make a decision"
74.8%

lovely application

"lovely application!"
74.5%

sensitive skin

"no reaction with my sensitive skin"
74.5%

handy though

"the sponge applicator that it built in within the product is really handy though and makes it a lot easier to apply on the go which is one positive of this product"
74.5%

nude colour

"i have just come back from holiday so my skin is fairly brown and the nude colour was very dark"
74.4%

application easy

"it makes application easy"
74.4%

lovely texture

"lovely texture and does the trick"
74.4%

pretty good

"all in all pretty good and the price point is more than reasonable"
74.4%

worked perfectly

"best drug store concealer and this is the only shade that has ever worked perfectly on my skin"
74.4%

amazing value

"loved this great results and amazing value"
74.4%

lovely and creamy

"so it’s lovely and creamy and doesn’t sit on the fine wrinkles"
74.4%

highly reccomend

"i highly reccomend"
74.4%

very useful

"very useful product"
74.3%

overall good

"overall good value product would recommend and would buy again"
74.3%

good packaging

"received quickly in good packaging hygienically sealed"
74.3%

wear waterproof

"the only downside is it makes my mascara smudge i can't wear waterproof as make up remover for waterproof mascara makes my eyes stream so i will invest in some fixing powder to stop that but it blends perfectly goes brilliantly under or over liquid foundation and really inexpensive"
74.3%

really smooth

"great concealor easy to apply with the little sponge applicator goes in really smooth!"
74.3%

have listened

"i should have listened"
74.2%

fair complexion

"i am an asain of fair complexion and it works wonders in the colour light"
74.2%

nice and handy

"nice and handy"
74.2%

cheapest price

"cheapest price is on amazon"
74.2%

really nice

"really nice under eye concealer"
74.2%

good stuff

"only negative is that it is very small so doesnt last long but is good stuff"
74.2%

great item

"great item"
74.2%

lovely and smooth

"lovely and smooth"
74.1%

makeup guru

"i'm not a big makeup guru but this works nicely for me without having to watch tutorials"
74.1%

light and gentle

"fantastic multi concealer so light and gentle on the skin"
74.1%

perfect concealer

"perfect concealer covers the darker area of skin under my eyes really well"
74.1%

very reasonable

"brought during the prime day sales for a very reasonable price"
74.0%

recommend especially

"would completely recommend especially for the price too"
73.9%

that highley

"i brought this after reading the reviews on here but to be honest i dont rate it that highley"
73.9%

delivery love

"fast delivery love this concealer for neutralising dark circles before my ordinary maybelline concealor fantastic"
73.9%

reasonably priced

"love this perfect and reasonably priced"
73.8%

acceptable coverage

"perfect tone for me easy to use and acceptable coverage"
73.8%

worked great

"provides very good coverage and worked great with any base i had on"
73.8%

hygiene seal

"it came with a hygiene seal and is good value for money so if you don't have a very fair skin tone this would probably work for you"
73.7%

good primer

"needs a good primer underneath to look good all day"
73.7%

perfect condition

"the product arrived well packaged and in a perfect condition"
73.7%

does not crease

"does wonders for under eye circles does not crease and lasts ages"
73.6%

very precise

"a bit difficult to work at first but once you get the hang of it a great product i would recommend turning it so the sponge gets product on it and then using a brush to apply the product from the sponge to your face as the applicator sponge isn’t very precise and can be difficult to use"
73.5%

nice product

"seems a nice product has definitely pretty well covered the dark circles under my eyes"
73.4%

perfect tone

"perfect tone for me easy to use and acceptable coverage"
73.2%

arrived well

"arrived well packaged and sealed"
73.2%

good amount

"good amount dispense"
73.2%

light coverage

"i would say this i light coverage but does built if you need it to"
73.2%

excellent price

"great colour and an excellent price"
73.0%

lovely product

"lovely product"
72.9%

best things

"one of the best things i like about this product is that it's smooth and non clumping especially under the eyes it doesn't bulk up in wrinkles"
72.8%

quite honestly

"quite honestly the best concealer i've ever used and i've used many of all price ranges over the years"
72.7%

definitely recommend

"love this long lasting great coverage definitely recommend"
72.7%

mature lady

"brightens skin for a mature lady"
72.2%

lightweight and effective

"lightweight and effective"
72.0%

keep buying

"will keep buying"
71.9%

coverage tone

"great coverage tone very pleased"
71.9%

concealor easy

"great concealor easy to apply with the little sponge applicator goes in really smooth!"
71.8%

twist clockwise

"but eventually i worked out to twist clockwise"
71.6%

lasts few applications

"applies so easily you can use it so sparingly as the aplicator is attached you can just click once and it lasts few applications"
71.5%

thankyou maybelene

"thankyou maybelene for improving the quality of my life!"
71.4%

very very light

"i find this very very light in coverage so if that is what you need then its’s worth a go"
71.4%

relatively well

"it is quite thick and covers my dark circles and spots relatively well"
71.4%

buying again

"will deffo be buying again"
71.2%

covering up eye bags

"it works very well for covering up eye bags and discolouration of skin however it is a very orange yellow toned product which is a bit of a pain as in sunlight you can clearly see where its been applied"
71.1%

mineral powder

"this + mineral powder = my daily face coverage routine completed within a minute"
71.0%

makeup expert

"excellent as seen on itv reviewed by makeup expert"
70.8%

brought this

"i brought this after reading the reviews on here but to be honest i dont rate it that highley"
70.8%

acne scarring

"had seen this on shelves in shops for years and didn't bother trying it but wish i had now as this concealer is brilliant it works well for acne scarring and dark circles"
70.6%

perfect line

"so good to conceal under your brows and makes a perfect line"
70.3%

received quickly

"received quickly in good packaging hygienically sealed"
70.1%

pretty fast

"the twisting part of the concealer isn’t so exciting you will have apply really quickly because it drys up pretty fast it’s also great for mixing colour tones!"
69.7%

works great

"this is one of my favourite drugstore concealers i would definitely say it brightens under my eyes as i have dark circles works great in the mornings!"
69.5%

great purchase

"great purchase"
69.5%

right shade

"i think if i found the right shade this would probably be good for contouring too"
69.4%

good variation

"this is a good variation i bring with me in the office"
68.8%

beauty blender

"you can work the product around problem areas wither with your fingers or use a damp beauty blender the real techniques one is amazing but that's for another review and it just blends so easily giving your skin a brightened glow"
68.5%

apply concealer

"this product is a really inventive way to apply concealer under the eyes without it coming off 'cakey' you can also add a little more if you need to but i find one layer is enough to cover mine"
68.4%

satisfied with purchase

"satisfied with purchase"
68.3%

much cheaper

"the price on here is so much cheaper than getting it from boots superdrug’s savers or even the supermarkets"
68.1%

good coverage holding

"good coverage holding in place for at least 4 hours"
67.9%

best concealer

"quite honestly the best concealer i've ever used and i've used many of all price ranges over the years"
67.8%

does wonders

"does wonders for under eye circles does not crease and lasts ages"
67.7%

much brighter

"great concealer makes my undereye much brighter and makes me look less tired"
67.6%

spot touch

"i have this in my bag as a spot touch or base cover when i am out and about"
67.5%

overall very good

"overall very good product"
67.3%

worth the price

"love love love i always buy 2 together it’s really worth the price tbf"
67.2%

quick delivery

"quick delivery"
67.1%

really inventive

"this product is a really inventive way to apply concealer under the eyes without it coming off 'cakey' you can also add a little more if you need to but i find one layer is enough to cover mine"
66.9%

nice and creamy

"this is a good concealer it's nice and creamy covers dark circles well and lasts a long time"
66.7%

loves this deal

"loves this deal i got 2 for the price of one !"
66.7%

look vibrant

"my favourite product makes my eyes look vibrant"
66.7%

just cheaper

"it's the exact same as if i bought it from boots just cheaper!"
66.6%

radiant creamy concealer

"i’ve been using nars radiant creamy concealer for ages and thought i’d give the a go as it was recommended by a few of my favourite youtubers"
66.5%

well and easy

"blends in well and easy and quick to use"
66.4%

favourite eye concealer

"my favourite eye concealer"
66.3%

sorts of products

"i spent years buying all sorts of products and finally came across l’oréal magbelline eraser eye concealer"
66.3%

value product

"overall good value product would recommend and would buy again"
66.3%

brightened glow

"you can work the product around problem areas wither with your fingers or use a damp beauty blender the real techniques one is amazing but that's for another review and it just blends so easily giving your skin a brightened glow"
66.1%

flawless younger look

"for a flawless younger look"
66.0%

looked so good

"under eyes have never looked so good !"
65.9%

creamy and easy

"product is creamy and easy to blend"
65.8%

light ivory

"i have bought a newer one but in the shade light ivory and that is better for me"
65.8%

activate the product

"i loved the packaging however a little confusing when i first opened it as it wasn’t clear how to activate the product"
65.7%

best i 've ever tried

"the best i've ever tried"
65.6%

worth buying

"deffo worth buying!"
65.5%

very pleasantly

"i normally buy high end makeup so was very pleasantly surprised"
65.4%

favourite concealer light

"my favourite concealer light to medium coverage but is buildable"
65.3%

easy and quick

"this is a very good colour match for cool toned pale skin and the application is easy and quick"
65.3%

which is great

"you can clearly see how much you have left which is great"
65.2%

glad i made

"glad i made use of the flash sale"
64.6%

good but inexpensive

"really good but inexpensive concealer"
64.4%

multi concealer

"fantastic multi concealer so light and gentle on the skin"
64.4%

best concealer ever

"best concealer ever"
64.2%

sensitive eyes

"i have sensitive eyes and found this product to irritating for them"
64.2%

nice concealer

"nice concealer"
64.2%

good other

"but good other than that"
64.2%

easy and simple

"my most easy and simple make up product i love it"
64.2%

worked out well

"this item is ok much smaller than expected but worked out well as it's perfect to put in the handbag"
64.2%
...

Compare Emotion analysis

COLOR WOW Root Cover Up

Positive tone

Neutral tone

Negative tone

29.5% 31.8% 38.6%
  neutral 31.5%
  worry 29.0%
  happiness 13.9%
  relief 6.8%
  sadness 5.1%
  fun 5.1%
  hate 2.6%
  surprise 1.7%
  fear 1.4%
  love 1.4%
  joy 0.6%
  anger 0.6%
  empty 0.3%
Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Cir..

Positive tone

Neutral tone

Negative tone

41.3% 15.3% 43.4%
  worry 30.6%
  happiness 20.4%
  neutral 14.7%
  relief 7.0%
  sadness 6.7%
  fun 5.4%
  love 5.4%
  hate 4.0%
  anger 1.9%
  surprise 1.3%
  joy 1.3%
  boredom 0.5%
  enthusiasm 0.5%
  fear 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2024-04-26